| 房地产产品软创新及其管理系统 |
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| 引用本文： | 任宏,赵艳玲. 房地产产品软创新及其管理系统[J]. 建筑经济, 2008, 0(1) |
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| 作者姓名： | 任宏 赵艳玲 |
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| 作者单位： | 重庆大学建设管理与房地产学院,重庆,400045;重庆大学建设管理与房地产学院,重庆,400045 |
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| 摘 要： | 对房地产产品软创新的含义及其内容作了界定和解释,提出房地产产品软创新的管理集成方法;对房地产产品软创新管理的关键环节,即团队的组建、信息库的建立进行了深入研究并构建了房地产产品软创新的管理系统.
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| 关 键 词： | 房地产产品创新 管理集成 创新管理 |
Soft Innovation of Real Estate Product and Its Management System |
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| REN Hong,ZHAO Yanling. Soft Innovation of Real Estate Product and Its Management System[J]. Construction Economy, 2008, 0(1) |
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| Authors: | REN Hong ZHAO Yanling |
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| Abstract: | This paper limited and explained the meaning and content of the real estate product soft innovation,proposed management integration method of the real estate product soft innovation. It has thoroughly studied the key link of team's organization and the database establishment in real estate product soft innovation management key and has constructed management system of the real estate product soft innovation. |
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| Keywords: | product innovation of real estate management integration innovation management |
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