中国本土原创绘本中的文字设计

为了探究中国本土原创绘本中的文字设计,从丰子恺儿童图画书奖和信谊幼儿文学奖的获奖作品中挑选了5本中国本土原创绘本,这5本绘本的故事内容涉及自然、生活及科普3个方面。虽然绘本中的文字大约只有200~500个字符,但是从逐本的文字设计分析和探究中,可以看出设计者对于中国文字的设计讲究和设计使用。无论是绘本书籍的封面文字设计,还是绘本书籍的内页文字设计,文字不再是以辅助绘本中的插图而存在。文字本身在绘本阅读的情景中已经具有丰富的视觉设计层次和人性化的阅读感官。正是文字设计日益受到设计者的重视,以绘本为载体的这类独特书籍类型在中国本土的阅读和出版情景中而蕴含着更丰富的中国书卷文化。

Chinese Local Text Design of Original Illustrated Books

In order to explore China local original picture book text design, this paper selects the five Chinese local original picture books from FENG ZIKAI Children's Picture Book Award and HSIN-YI children's literature prize winners in five illustrated story that relates to nature, life and science. Although the text of picture books is only about 200 to 500 characters, we can see the designer's design stresses for Chinese characters and design use from the text of this design by analysis and inquiry. Whether it is design illustrated cover text books, picture books or books pages text design, text no longer bases on the auxiliary picture books and illustrations exists. The text itself has a rich visual design hierarchy and humane sense in reading picture books read scenarios. Typography is the growing emphasis on designers to “picture books” as the carrier of such a unique type of books and reading in Chinese mainland publishing scenarios and contains a richer Chinese books culture.