The real DSP chip market

The biggest market for integrated circuits based on DSP is one most people do not recognize as such. These are chips that employ DSP functionality, but they are almost never programmable by the purchaser and are never sold under the DSP name. They are MPEG codecs, MP3 decoders, Wi-Fi or Bluetooth baseband chips, DVD decoders, digital camera JPEG encoders, DSL modems, cable modems, AC-3 audio codecs, disk read channels, gigabit LAN chips, and a laundry fist of others.