Consumers' trust in vegetable supply chain members and their behavioural responses: A study based in Queensland,Australia |
| |
| Affiliation: | 1. School of Agriculture and Food Sciences, Faculty of Science, The University of Queensland, Gatton, 4343, QLD, Australia;2. School of Economics, Faculty of Business, Economics and Law, The University of Queensland, St Lucia, 4072, QLD, Australia;1. Food Science & Technology Programme, Department of Chemistry, National University of Singapore, Science Drive 4, Singapore 117543, Singapore;2. Department of Food and Nutrition, Inha University, Incheon 402-751, Republic of Korea;3. National University of Singapore (Suzhou) Research Institute, No. 377 Linquan Street, Suzhou Industrial Park, Suzhou, Jiangsu 215123, China;1. Queensland Health Forensic and Scientific Services, 39 Kessels Road, Coopers Plains, QLD, 4108, Australia;2. Discipline of Medical Education, School of Medicine, The University of Queensland, Herston, QLD, 4006, Australia;1. Department of Agricultural Economics, Ghent University, Coupure Links 653, Ghent 9000, Belgium;2. Department of Finance, China Women''s University, Beijing 100101, China;1. School of Economics and Finance, Massey University, Palmerston North, 4442, New Zealand;2. Faculty of Economics and Rural Development, Vietnam National University of Agriculture, Trau Quy Town, Hanoi, Viet Nam |
| |
| Abstract: | In the current era, food chains are becoming increasingly complex and consumer concerns about food safety are growing. As a result, consumers tend to rely heavily on chain actors to ensure the quality of the products they consume. Given this background, this study was conducted with a view to understanding the level of consumers' trust in vegetable supply chain members and how trust influences the consumers' behavioural responses. This paper is based on data obtained from 854 respondents in south-west Brisbane, Queensland, Australia. The results revealed that the level of trust placed in chain members varied across the chain. Respondents considered that domestic producers are more trustworthy in terms of producing safer vegetables and the lowest trust level was associated with imported vegetables. Gender, household size, years of stay in Australia, trust perceptions, and country of origin concerns had a significant influence on the respondents’ intentions to pay a premium price for domestically produced vegetables. The study revealed that consumers respond to food safety concerns and this creates an opportunity for the vegetable industry to respond to these concerns. |
| |
| Keywords: | Food safety concerns Trust perceptions Supply chain Vegetables Premium price Australia |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
