Swaying public opinion on nuclear energy: A field experiment in Hong Kong |
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| Affiliation: | 1. Department of Geography and Resource Management, The Chinese University of Hong Kong, Hong Kong, China;2. Institute of Environment, Energy and Sustainability, The Chinese University of Hong Kong, Hong Kong, China;1. Stuttgart Research Center for Interdisciplinary Risk and Innovation Studies (ZIRIUS), University of Stuttgart, Seidenstrasse 36, 70174 Stuttgart, Germany;2. Centre for European Economic Research (ZEW), L7 1, 68161 Mannheim, Germany;1. School of Psychology and Counselling, Institute of Health and Biomedical Innovation, Queensland University of Technology, Kelvin Grove, Qld 4059, Australia;2. South Western Sydney Local Health District, NSW, Australia;3. Institute of Health and Biomedical Innovation, Queensland University of Technology, Qld 4059, Australia;4. University of Queensland, St Lucia, Qld 4067, Australia |
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| Abstract: | This research focuses on understanding the significance of information in affecting public opinion. Nuclear energy is among the most controversial of policy issues and the information-saturated mature civil society of Hong Kong makes it an ideal location for this study. A novel field experiment is set up in which pro-nuclear and anti-nuclear information collected from local media reports is inserted into two identical questionnaires, to which respondents are randomly assigned. The percentage of the public who switched their opinion was estimated to be 5–37%, depending on the framing of the question. |
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| Keywords: | Information and public opinion Nuclear energy Field experiment |
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