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A theoretical perspective on organizational culture and digitalization
Affiliation:3. The University of Manitoba, Asper School of Business, 404 Drake Centre, Winnipeg, MB R3T 5V4; Canada;2. Central Michigan University, College of Business Administration, Grawn Hall 302B, Mount Pleasant, MI 48859; United States;1. University of Arkansas, Sam M. Walton College of Business, Davis Hall, Fayetteville, AR 72701; United States
Abstract:Digitalization has fundamentally changed organizational structures and processes and affects how people interact with each other, thereby impacting organizational culture. Given the pervasiveness of digitalization today, it is useful to study its profound effects on organizational culture through new theoretical lenses. In this paper, we offer a fresh perspective on organizational culture in the digital world. We accomplish this by integrating two competing perspectives and then leveraging the new perspective to identify digital cultural resources and propose a conceptualization of digital culture. We frame our conceptualization around the cultural resources for digitalization and describe four digital culture archetypes.
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