Becoming agile together: Customer influence on agile adoption within commissioned software teams

Despite the ongoing expansion of agile practices beyond software firms, agile adoption remains risky, challenging, and poorly understood. Although agile practices emphasize self-organization and customer collaboration, we know little about how customers influence agile adoption within self-organizing teams. Here, we analyze how a commissioned software team engaged in customer collaboration during agile adoption at a Danish IT service provider. Our case study shows that the software team's transition to self-organized teamwork practices, agile planning routines, and active customer engagement was mutually dependent on the customer's trust in the software team and flexible collaborative routines. As a result, we advance a theoretical perspective of customer influence on agile adoption within commissioned software teams, implying that both software teams and customers need to navigate a contradictory tension between self-organization and collaboration to become agile together.