我国旅游电子商务网站的现状及解决对策

随着网络经济时代的到来,旅游信息成为行业重要战略资源,电子商务的发展为旅游信息化提供了重要支持,网站则是其中一个不可或缺的组成部分。但当前我国旅游电子商务网站存在综合门户网站专业性不强,旅游网站内容简单,信息管理不完善等问题,针对这些问题,解决对策是:综合门户网站要与旅游网站加强联合;旅游网站内容要尽量丰富多彩,要创新旅游信息管理工作;专业旅游网站发展电子商务必需要有强大的专业产业资源做后盾;网站应将服务项目进一步深化、细化,不断提高现有服务质量和配套服务来提高网站信誉。

The Present Status and Countermeasures of Tour E-commerce Websites in China

With the coming of the network economy era,the development of e-commerce provides important support for the tour informationization,in which websites are the integral parts.But at present,there are many problems in the tour e-commerce websites in our country.Aiming at the solution to these problems,some countermeasures are brought forth,such as,strengthening the cooperatoin between comprehensive websites and tour websites,enriching the contents of tour websites,innovating tour information management,deepening and refining service items in the websites etc..