| 论包装色彩设计的美学特征 |
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| 引用本文： | 钱品辉.论包装色彩设计的美学特征[J].包装工程,2006,27(5):288-289. |
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| 作者姓名： | 钱品辉 |
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| 作者单位： | 聊城大学,聊城,252059 |
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| 摘 要： | 包装色彩设计的美学特征包含多种因素,从信息传播和符号学角度来探讨包装设计的美学特征,具体分析了包装色彩设计的符号性的象征功能和信息传播功能方面的美学价值,同时还具体论述了包装色彩设计的美学特征与时代精神和社会流行心理之间的关系.
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| 关 键 词： | 包装色彩 符号性 信息传播 时代精神 |
| 文章编号： | 1001-3563(2006)05-0288-02 |
| 收稿时间： | 2006-04-13 |
| 修稿时间： | 2006年4月13日 |
Discussion on Aesthetics Characteristic of Packaging Color Design |
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| QIAN Pin-hui.Discussion on Aesthetics Characteristic of Packaging Color Design[J].Packaging Engineering,2006,27(5):288-289. |
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| Authors: | QIAN Pin-hui |
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| Affiliation: | Liaocheng University, Liaocheng 252059, China |
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| Abstract: | The aesthetics characteristics of packaging design were discussed from information promulgation and semeiology. The symbolizing function and aesthetics value in information promulgation of packaging color design were analyzed. The relations of the aesthetics characteristic of packaging color design with time spirit and popular psychology were also discussed. |
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| Keywords: | packaging color semeiology information promulgation time spirit |
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