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Measuring benefits from big data analytics projects: an action research study |
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| Authors: | Jensen Maria Hoffmann Persson John Stouby Nielsen Peter Axel |
| Affiliation: | 1.Department of Business Development and Technology, Aarhus University, BTECH, Birk Centerpark 15, Herning, Denmark ;2.Department of Computer Science, Aalborg University, Selma Lagerløfs Vej, 300 9220, Aalborg, Denmark ; |
| Abstract: | Information Systems and e-Business Management - Big data analytics (BDA) projects are expected to provide organizations with several benefits once the project closes. Nevertheless, many BDA... |
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