| 易逝品最优定价、订货量和广告投入的联合确定 |
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| 引用本文： | 熊中楷,彭志强,YU Xiong.易逝品最优定价、订货量和广告投入的联合确定[J].工业工程与管理,2009,14(2). |
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| 作者姓名： | 熊中楷 彭志强 YU Xiong |
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| 作者单位： | 1. 重庆大学,经济与工商管理学院,重庆,400044
2. Advanced Design and manufacturing Engineering Centre, SBE,Nottingham Trent University |
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| 基金项目： | 欧亚合作项目，亚洲ITC项目 |
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| 摘 要： | 以需求受价格和广告投入影响的报童问题为研究对象,需求函数采用混合形式,研究了一类随机需求下易逝品最优定价、订货量和广告投入联合确定的报童问题.建立了需求受价格和广告投入影响的报童问题的数学模型,求解得出最优定价、广告投入和订货量.并与需求仅受价格影响的报童问题做了比较,最后给出算例说明了所得的结论.
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| 关 键 词： | 易逝品 报童模型 定价 广告投入 |
Joint Determination of Pricing,Order Quantity and Advertising Investment for Perishable Goods |
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| XIONG Zhong-kai,PENG Zhi-qiang,YU Xiong.Joint Determination of Pricing,Order Quantity and Advertising Investment for Perishable Goods[J].Industrial Engineering and Management,2009,14(2). |
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| Authors: | XIONG Zhong-kai PENG Zhi-qiang YU Xiong |
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| Affiliation: | 1.College of economy and business administration;Chongqing University;Chongqing 400030;China;2.Advanced Design and Manufacturing Engineering Centre;SBE Nottingham Trent University |
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| Abstract: | Taking the newsboy problem as the research object through,incorporating the effect of pricing and advertising investment on demand,the optimal pricing,advertising and order policy of the perishable goods are studied in the mixed demand case under uncertainty environment.The mathematic model is developed and the optimal pricing,advertising investment and order quantity are identified.The proposed model is compared with newsboy problem incorporating pricing only and a numerical example is given to illustrate ... |
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| Keywords: | newsboy model perishable goods pricing advertising investment |
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