基于层次分析与二十四节气动态图案文化基因的设计研究

目的 运用动态图案的独特性质和优势，提升视觉体验，超越传统的二维界限。采用创新、生动且引人入胜的数字化方法展示内容，增强中华传统文化对公众的吸引力，促进非物质文化遗产在数字时代的繁荣发展。方法 利用层次分析法的相关理论，对二十四节气的物候特征、农事活动特征等相关文化因子进行分析，提炼出节气的文化的典型基因，并将其转换为设计元素，从而构建二十四节气动态图案设计。结果 将层次分析法和符号学理论运用到二十四节气动态图案设计中，确定影响二十四节气动态图案设计的典型因子，成功完成了该研究的创新设计方向以及具体方案。结论 使用层次分析法和符号学理论进行二十四节气动态图案设计的创新研究，能够清晰了解设计中的典型因子，并进行设计定义和方向决策，顺利完成了研究目标，提升了二十四节气文化新的时代内涵。

Design of Dynamic Patterns Based on Analytic Hierarchy Process and Cultural Genes of 24 Solar Terms

The work aims to use the characteristics and advantages of dynamic patterns to improve the visual effect, break through the limitation of plane, and present pattern contents by more novel, intuitive, and interesting digital means, so as to enhance the attractiveness of excellent traditional Chinese culture to people, and promote the prosperity and development of intangible cultural heritage in the digital era. The relevant theories of analytic hierarchy process were used to analyze the phenological characteristics of the 24 solar terms, the characteristics of agricultural activities and other related cultural factors. The typical cultural genes of the solar terms were extracted and converted into design elements, so as to construct the dynamic pattern design of the 24 solar terms. The analytic hierarchy process and semiotic theory were applied to the design of the dynamic pattern of the 24 solar terms, and the typical factors influencing the dynamic pattern design of the 24 solar terms were determined, successfully completing the innovative design direction and specific scheme of the research. By carrying out innovative research on the design of dynamic patterns of the 24 solar terms with analytic hierarchy process and semiotic theory, the typical factors in the design can be determined clearly and the design definition and direction decisions can be realized, successfully completing the research objectives, and enhancing the new connotation of the 24 solar terms culture.