网上交易平台中关键字推广和广告研究与应用

在电子商务市场上选择正确的单词是很重要否则很容易迷失在巨大的平台。在平台上需要广告自己的产品的话正确的关键字起着重要的作用。每个单词的句子提供某些索引擎页面中的位置。因此，对于可见光和网页中的位置这个必要知道竞争对手卖的公共关键字。本文提出一种专门针对电子商务领域关键词竞价的关键词选取算法。此类研究具有很强的实际应用价值，电子商务的广告主在进行广告推广时，由于关键字竞价机制的复杂性、不完全信息特征以及广告主自身对关键词缺乏深刻的理解，导致关键字竞价广告的投标策略失误。本文重新定义关键词选取算法，适应电子商务领域文本特性。通过商品标题文本，获取推荐关键词。整个过程首先建立分层次行业相关词表，然后根据词表完成关键词推荐，推荐分为两个步骤：种子关键词抽取；推荐关键词扩展。

Research and Application on Keyword Advertisement in Online Trading Platform for Product Promotion

In the e-commerce market, it is important to select the correct keyword for product promotion otherwise it would be easy to be not found in the huge platform. Each word of the sentence willprovide certain position in organic search engine web page. Therefore, for visibility and the top most position on the Web page, the promoter should know keywords that their competitors are buying for their product advertisement. Due to the complexities of keyword bidding mechanism, incomplete information about the understanding on product management and advertisement, and specifically due to the failure on bid strategy, recommendation of keyword proved to have a strong practical value in advertising product promotion. This paper redefine keyword selection algorithm mainly focusing on the electronic commerce text attributes. We will try to generate the keywords for recommendation from the title of the product.We need to build hierarchical keyword vocabulary then select the keywords for the recommendation. The recommendation of keyword can be divided into two parts. First we need to extract the seed keyword and need to expand the selected keywords from the vocabulary.