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基于宜兴紫砂壶的沉浸式数字文创互动系统设计
引用本文:马中文,陈思聪,林嘉恒. 基于宜兴紫砂壶的沉浸式数字文创互动系统设计[J]. 包装工程, 2023, 44(14): 471-482
作者姓名:马中文  陈思聪  林嘉恒
作者单位:广东工业大学,广州 510000
基金项目:教育部人文社会科学研究青年基金项目(18YJC760057);广州市哲学社会科学发展“十三五”规划2020年度课题(2020GZQN32)
摘    要:目的 从吸引用户参与游戏式互动设计的角度出发,通过构建一个融合展示、娱乐、定制等功能的多模态沉浸式交互体验系统“壶图”,推广与传承宜兴紫砂壶文化。方法:筛选提炼出有代表性的宜兴紫砂壶基础造型、工艺及合适与紫砂壶融合设计的传统文化图样元素,作为引导用户参与组合式再设计的基础素材。构建一个游戏式、所见即所得的数字紫砂壶实时交互设计系统,并将其融合进沉浸式体验馆的整体氛围中,用户完成的作品可选择数字文创或实体产品定制服务。结论 着眼于搭建传统工艺文化与大众用户的连接,通过大众喜欢的、习惯的娱乐和社交方式保育传统工艺,运用先进的数字化交互技术,营造体验感强的沉浸式氛围,让更多类似的传统工艺更好地走进数字时代。

关 键 词:传统工艺  多模态交互  数字化  再设计  古物新颜  文化传承

Design of Immersive Interactive System for Digital Cultural and CreativeProducts Based on Yixing Zisha Teapot
MA Zhong-wen,CHEN Si-cong,LIN Jia-heng. Design of Immersive Interactive System for Digital Cultural and CreativeProducts Based on Yixing Zisha Teapot[J]. Packaging Engineering, 2023, 44(14): 471-482
Authors:MA Zhong-wen  CHEN Si-cong  LIN Jia-heng
Affiliation:Guangdong University of Technology, Guangzhou 510000, China
Abstract:The work aims to construct a multi-modal immersive interactive experience system Hu Tu that integrates display, entertainment, customization and other functions from the perspective of attracting users to participate in game- like interactive design, to promote and inherit Yixing Zisha teapot culture. The basic shape and crafts of representative Yixing Zisha teapot and the traditional cultural pattern elements suitable for integration with the Zisha teapot were screened and extracted as the basic materials to guide users to participate in the combined redesign. A game-like, WYSIWYG real-time interactive design system for digital Zisha teapot was constructed and integrated into the overall atmosphere of immersive experience space. Users could choose digital cultural and creative product or physical product customization services for their completed works. Focusing on building the connection between traditional craft culture and mass users, traditional crafts are preserved through popular and conventional entertainment and social methods, and advanced digital interactive technology is used to create an immersive space that enhances the experience, so as to promote more traditional crafts into the digital age better.
Keywords:traditional crafts   multi-modal interaction   digital   redesign   new look of antique   cultural inheritance
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