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上海泗泾古镇文化符号的“在地性”设计与研究
引用本文:唐鸿芳,薛刚,胡青岩,朱曦.上海泗泾古镇文化符号的“在地性”设计与研究[J].包装工程,2023,44(14):373-379.
作者姓名:唐鸿芳  薛刚  胡青岩  朱曦
作者单位:上海视觉艺术学院,上海 201620
基金项目:上海市高等教育学会2022年度规划课题(Y2-303)
摘    要:目的 运用“在地性”理念探索上海泗泾古镇文化符号的设计与研究。方法 以“在地性”的提出与研究现状为基础,总结在地设计的内涵与特征,提出以“人”的感知为核心,以“地”的文化为依托、以“物”的设计为表达的应用思路。通过上海泗泾古镇文化符号的在地性设计实践,解析了从在地感知调研,到在地文化符号选取与转化,再到在地文化衍生设计的方法与过程。结果 成为将设计者置于研究地域内,与当地文化视为一体,并作出设计反馈的生动案例。结论 是推动上海泗泾古镇文化的传承与推广,用现代设计构筑美好生活,从“文化自信”的视角使传统古镇文化“活起来”的一次积极探索。

关 键 词:泗泾古镇  文化符号  在地性  在地设计

hai Sijing Ancient Town
TANG Hong-fang,XUE Gang,HU Qing-yan,ZHU Xi.hai Sijing Ancient Town[J].Packaging Engineering,2023,44(14):373-379.
Authors:TANG Hong-fang  XUE Gang  HU Qing-yan  ZHU Xi
Affiliation:Shanghai Institute of Visual Arts, Shanghai 201620, China
Abstract:The work aims to explore the design and research of cultural symbols of Shanghai Sijing Ancient Town with the concept of "locality". Based on the proposal and research status of "locality", the connotation and characteristics of locality design were summarized, and an application idea with the perception of "people" as the core, the culture of "place" as the support, and the design of "things" as the expression was put forward. Based on the practice of locality design of cultural symbols in Shanghai Sijing Ancient Town, the methods and processes from local perception research, to the selection and transformation of local cultural symbols, and then to the derivative design of local culture were analyzed. It was a vivid case of placing designers in the study area, integrating with the local culture and providing design feedback. It is also an active exploration to promote the inheritance and promotion of the culture of Shanghai Sijing Ancient town, to build a better life with modern design, and to make the traditional ancient town culture "alive" from the perspective of "cultural confidence".
Keywords:Sijing Ancient Town  cultural symbol  locality  locality design
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