多感官视角下的时尚体验设计模型构建

目的 构建一个多感官视角下的时尚体验设计模型,达到启发多模态时尚感知设计实践之目的。方法 首先,运用文献研究法,界定多感官、时尚体验与设计模型的内涵定义。其次,运用模型假设法,提出多感官视角下的时尚体验设计模型。再次,通过工作坊进行设计求证。最后,运用调研问卷与SUS系统可用性量表对结果进行评估与讨论。结论 多感官视角下的时尚体验设计模型包括了愉悦感知的流行式样、愉悦感知的潮流行为、价值意义的流行式样、价值意义的潮流行为4个部分。研究表明:相较于价值意义为导向的设计,多感官能对愉悦感知产生更加直接影响。在可用性方面,该模型有助于设计师产生新的概念,但在易学性方面,使用该模型前需具备一定的专业知识积累。本研究旨在通过积极体验设计理论的导入,从多感官视角出发,为时尚体验设计概念的有效生成提供方法工具支持。

Construction of Fashion Experience Design Model from Multi-sensory Perspective

The work aims to construct a fashion experience design model from the multi-sensory perspective, so as to inspire the multi-modal fashion perception design practice. Firstly, the connotations of multi-sensory design, fashion experience and design model were defined by literature research. Secondly, according to the model hypothesis method, a fashion experience design model was proposed from the multi-sensory perspective. Thirdly, design case study was carried out via a workshop. Fourthly, System Usability Scale survey and questionnaires were used to evaluate and discuss the results. The fashion design model from the multi-sensory perspective includes four parts:the popular style of pleasure perception, the trendy behavior of pleasure perception, the popular style of meaningful value and the trendy behavior of meaningful value. The research shows that compared with the meaning-oriented design, multi-sensory design can have a more direct impact on pleasure perception. In terms of usability, the model can help designers to get new concepts. In terms of ease of learning, it is necessary to have a certain accumulation of early professional knowledge before using the model. Based on the theory of positive experience design, this study aims to provide a tool that supports effective generation of fashion experience design concepts in the future from the multi-sensory perspective.