中国设计语义学造物意象解析

目的 为探究以造物意象为代表的中国传统设计语言与设计文化的共性规律,结合易经文化与设计语义理论对中国设计语义学造物意象进行解析,构建中国设计语义学造物意象体系。方法 首先,对中国传统设计语义学的造物意象概念和谱系进行梳理;其次,基于易经哲学概念,提出意象生成、意象衍生与意象发展三个阶段,同时结合设计语义理论,提出意象缘起–设计语义表征化、意象互证–设计语义辩证化、意象跃迁–设计语义合喻化、意象跃迁–设计语义异喻化的造物意象演进路径,进而完成了中国设计语义学造物意象体系的构建;最后,应用上述体系对不同设计案例进行解析。结果 梳理了中国传统设计语义学的造物意象谱系脉络与概念,构建了中国设计语义学造物意象体系,提出了造物意象演变路径。结论 在一定程度上探究了中国传统设计语言与设计文化的共性规律,为具有中国特色、中国风格、中国气派的设计理论体系研究作出了积极探索。

Analysis on Creative Image of Chinese Design Semantics

The work aims to analyze the creative image of Chinese design semantics with Yi Jing culture and design semantic theory to explore the common laws of traditional Chinese design language and design culture represented by the creative image and build the creative image system of Chinese design semantics. First of all, the creative image concepts and pedigrees of traditional Chinese design semantics were sorted out. Secondly, based on the concept of philosophical philosophy of Yi Jing, the three stages of image generation, image derivation and image development were proposed. Combined with the design semantic theory, the creative image evolution path of image origin-design semantic representation, imagery mutual evidence-dialectical design semantics, image transition-design semantic metaphorization and image transition-design semantic allusion was put forward, and then the construction of creative image system of Chinese design semantics was completed. Finally, the above system was applied to analyze different design cases. As a result, the evolution and concept of the creative image pedigree of traditional Chinese design semantics were combed, the creative image system of the Chinese design semantic creation was established, and the path of the creative image evolution was proposed. The common laws of traditional Chinese design language and design culture are explored to a certain extent, making a positive exploration for the study of design theoretical systems with Chinese characteristics, Chinese style, and Chinese manner.