巴文化要素模型及其文创设计应用

目的 对巴文化要素进行梳理和分析,构建文化要素模型。方法 以巴文化资源为研究基础,从设计出发将巴文化与文创融合,在物态文化、行为文化、精神文化分类中进行设计元素提取与转化。提出文创设计载体选择需遵循相似性、相关性、匹配性与融合性原则,基于此进行外部接触层、中间行为层、内部感知层的设计元素转译,并针对不同文化层级的特征提出静态、动态、动静结合的三维度设计表达方式,以此完成文创设计应用。结果 研究发现巴文化要素模型的构建有利于地域文化特征提取和原始创新,同时运用文化结构层次更能有效驱动巴地文创产品创新发展,为地域文化相关设计活动提供借鉴。结论 在文化需求与日俱增的现代社会语境下,文化模型构建有利于在最大程度地保留文化底蕴的同时,高效实现文创设计从“文”到“创”的创新性转化,对地域文化的传播与传承具有重要现实意义。

Ba Culture Element Model and Its Application in Cultural and Creative Design

The work aims to sort out and analyze the elements of Ba culture and build a model of cultural elements. Based on the Ba cultural resources, Ba culture was integrated with cultural and creative design from the perspective of design and the design elements were extracted and transformed from the categories of physical culture, behavioral culture, and spiritual culture. It was proposed that the cultural and creative design carriers should be selected based on the principles of similarity, correlation, matching and integration. Based on this, the design elements of external contact layer, intermediate behavior layer and internal perception layer were translated and the three-dimensional design expression of static state, dynamic state and dynamic-static combination was put forward according to the characteristics of different cultural levels, so as to complete the application of cultural and creative design. It was found that the construction of Ba cultural element model was conducive to the extraction of regional cultural characteristics and original innovation. The use of cultural structure level could more effectively drive the innovation and development of Ba cultural and creative products, providing reference for the design activities related to regional culture. In the context of modern society where cultural demand is increasing, the construction of cultural model is conducive to the efficient transformation of cultural and creative design from "culture" to "creation" while retaining the cultural heritage to the greatest extent, which is of great practical significance to the spread and inheritance of regional culture.