| 男士护肤品市场 |
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| 引用本文： | 江彦. 男士护肤品市场[J]. 日用化学品科学, 2009, 32(12): 37-38 |
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| 作者姓名： | 江彦 |
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| 作者单位： | 中国健康美容联合会,北京,100038 |
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| 摘 要： | 对我国男士护肤品的市场状况进行了分析。超市渠道将继续把男士护肤品作为重要的市场培育对象。强调要建立专门针对男士的专业产品推广渠道和促销模式。指出，男士护肤品市场尚在萌芽发展中，男士护肤品市场将成为化妆品新的市场卖点。
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| 关 键 词： | 化妆品 护肤品 男性 市场 |
Men's skin care market |
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| JIANG Yan. Men's skin care market[J]. Detergent & Cosmetics, 2009, 32(12): 37-38 |
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| Authors: | JIANG Yan |
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| Affiliation: | JIANG Yan (China International Health ＆ Beuelapment Association, Beijing 100038,China) |
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| Abstract: | The market situation of Chinese men＇s skin care industry was analyzed. Supermarket will continue to foster men＇s skin care products as new growing area in the sales field. Establishing specially the popularized channels and sales promotion mode for men＇ s skin care products is emphasized here. It is pointed out that the men＇ s skin care market is still in sprouting development, and the market of men＇ s skin care product will become a new sales field in cosmetic industry. |
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| Keywords: | cosmetic skin care male market |
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