基于C-K设计理论的旅游产品原型研发模式研究

目的 提出一种旅游产品原型创新开发的新模式,以促进区域旅游产业协作发展,提升旅游产品设计质量.方法 基于哈绪尔的C-K设计理论,从原型开发基本流程、高复杂度项目中的目标确定、研发团队建设3个方面构建旅游产品原型研发设计的基础框架.首先,原型开发基本流程将阐述基于C-K理论的旅游产品设计的基本原理;其次,高复杂度项目中的目标确定则解释如何通过C-K设计运算来获得跨学科、高复杂度的旅游产品原型的子项目目标属性和最终原型概念,以代入实施阶段;最后,为提高产品原型设计的工作效率,需要构建一套整合管理系统,包括目标共识、行为管理、团队授权和监控结果4个方面.结论 C-K设计理论有助于改善现有旅游产品开发模式的不足,有助于旅游产品设计的优化,更好地实现通过产品设计传达文旅价值和产品性能的过程.

The Development Pattern of Tourism Product Prototype Based on C-K Design Theory

In order to propose a new innovative model of tourism product prototype to promote the cooperative development of the regional tourism industry and enhance the quality of tourism product design. Based on Hassel''s C-K Design theory, a basic framework of tourism product prototype development and design from three aspects:basic process of prototype development, goal determination in high complexity projects, and R&D team building. First of all, the basic process of prototype development will elaborate the fundamental principles of tourism product design which is based on C-K theory; secondly, the determination of the objectives in high complexity project development will explain how to obtain the sub-objectives attributes and final alternative concept in the inter-discipline and high complex tourism prototype R&D through the C-K theory operation, so as to bring them into the implementation phase; finally, in order to improve the efficiency of product prototype design, it is necessary to build a set of the integrated management system, including clear management system, including objectives consensus, behavior management, team authority mechanism, and result supervision. C-K theory can help compensate for deficiencies which are existed in the present tourism product development model, and optimize the quality of tourism product design for better realizing the transmission of cultural tourism value and product function.