短视频时代传统电视媒体的突围之路

互联网的高速发展对传统电视媒体的生存与发展产生了较大的影响,如何应对短视频时代的危机成为当前的重要内容。主要从短视频崛起给电视媒体带来的危机、传统电视媒体的突围之台网联动以及传统电视媒体的突围之升级转型等方面进行了简要分析,以期传统电视媒体能够在改革中不断进行创新和突破。

The Breakthrough of Traditional Television Media in Short Video Era

The rapid development of the internet puts a great impact on the survival and development of traditional television media, how to deal with the crisis of the short video era has become an important content. This paper mainly analyzes the crisis of television media brought by short video, the linkage network and the upgrading and transformation of traditional television media, hoping that traditional television media can make continuous innovations and breakthroughs in the reform.