| 旅游品牌形象标志设计探讨 |
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| 引用本文： | 黄军.旅游品牌形象标志设计探讨[J].桂林电子科技大学学报,2006,26(3):235-238. |
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| 作者姓名： | 黄军 |
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| 作者单位： | 桂林电子科技大学,设计系,广西,桂林,541004;江南大学,设计学院,江苏,无锡,214064 |
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| 摘 要： | 标志是旅游品牌形象视觉设计的核心,通过解析标志的视觉元素,即图形、文字和色彩的作用和特点,提出旅游标志各元素设计原则和方法,以及在与整体VI设计保持统一性的同时,旅游标志视觉设计语言要具有地域性、国际性、休闲性和系列性的表现特性,且要结合新媒体带来的标志设计表现的新趋势,才能设计出具有独特地域性,又显国际化风格的现代旅游品牌形象,有效、准确的传达旅游信息,提升旅游品牌形象的竞争力.
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| 关 键 词： | 旅游品牌形象 标志设计 图形 文字 色彩 新趋势 |
| 文章编号： | 1001-7437(2006)03-0235-04 |
| 修稿时间： | 2006年4月17日 |
Exploration of tourism brands image logo design |
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| HUANG Jun.Exploration of tourism brands image logo design[J].Journal of Guilin Institute of Electronic Technology,2006,26(3):235-238. |
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| Authors: | HUANG Jun |
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| Abstract: | Logo is the core of tourism brands image logo design.After analyzing visual factors of logo-effects and traits of graphic,characters and colors,design principles and means of tourism logo factors are put forward.Keeping uniform with integral VI design,visual design languages of tourism logo should embody regional,international,leisure and series expressive traits.Also,the new trend of logo design expression that the new media brings should be combined.Then we are able to design modern tourism brands image that have special regional characteristics and international styles,which can communicate the tourism information effectively and exactly and upgrade the competence of tourism brands image. |
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| Keywords: | tourism brands image logo design graphic character color new trend |
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