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基于“传”与“达”的设计“语境”
引用本文:庞观,张夫也.基于“传”与“达”的设计“语境”[J].包装工程,2017,38(18):77-81.
作者姓名:庞观  张夫也
作者单位:鲁迅美术学院,沈阳110003;清华大学,北京100027;鲁迅美术学院,沈阳,110003
摘    要:目的厘清设计中"传"与"达"真正的含义,以及设计师应该在怎样的思维角度上考虑信息的分析与处理。传递信息与交互信息,必需达到同一频道对话、通达,而非仅仅技术手段的交流。方法研究信息发出方和接收方所处的时间、地点、条件(外因),提高信息传递和交互的效率,实现传达信息的目的。结论使设计者明确信息的传达要达到目的、提高设计效率,即认识到信息传达与交互的有效方法,外因(语境)的重要性。跳出常规思考模式看问题,从更宏观的角度解决"传"与"达"的功效性。

关 键 词:信息传达  信息交互  语境
收稿时间:2017/5/24 0:00:00
修稿时间:2017/9/20 0:00:00

Design "Context" Based on "Communication" and "Receive"
PANG Guan and ZHANG Fu-ye.Design "Context" Based on "Communication" and "Receive"[J].Packaging Engineering,2017,38(18):77-81.
Authors:PANG Guan and ZHANG Fu-ye
Affiliation:1.Luxun Academy of Fine Arts , Shenyang 110003, China; 2.Tsinghua University, Beijing 100027, China and Luxun Academy of Fine Arts , Shenyang 110003, China
Abstract:It aims to clarify the real meaning of "communication" and "receive" in design, and how the designer should consider and analyze the information in terms of thinking. To communicate information and interactive information, it is necessary to achieve the same channel dialogue, access, rather than just technical means of communication. Designers should clear the communication of information to achieve the purpose, improve design efficiency, realize the effective way of communicating and interacting information, the importance of external causes (contexts). It is important to realize the effective method of information communication and interaction.
Keywords:information communication  information interaction  context
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