The Antecedents of Community-Oriented Internet Use: Community Participation and Community Satisfaction

The linkage between the Internet and the offline community has been the subject of considerable research in the last decade. Scholars have been particularly interested in the effects of the Internet on offline community, and the relationship between Internet use and community participation. Based on the social shaping of technology and channel complementarity theories, this study proposes that community participation will be positively related to community-based Internet use. In addition, it posits that satisfaction with the community will emerge as a positive predictor of community-based Internet use. A regression analysis of data gathered by the Pew Center for the People and the Press demonstrates that community satisfaction and community participation explain variance in community-based Internet use beyond that explained by demographic variables.