浅谈加油站新形象的设计与改造

阐述了加油站新形象设计的重要性和迫切性。指出以加油站新形象改造作为切入点，实行统一形象、统一标识、统一配送的“三统一”管理体制，就能打造出较为完善的成品油零售网络，为加油站员工提供优良的工作环境，为消费者营造舒适的消费空间，使中国石化加油站形成一道城市建设中的靓丽风景。通过加油站新形象设计与改造的实例，笔者认识到，设计除了要有创新意识外，还要以规范与标准为准绳，不断修正设计，这样，才能设计出可行、可依、可靠的加油站设计。

Brief Discussion on New Image Design of Gas Station and Reconstruction

Importance and impendency of new image design of gas stations were set forth. From reconstruction of gas station image as point of penetration, if the management system of ＂three consolidated＂ （consolidated image, logo and dispatching） is put into practice, more perfect retailing networks of product oil will be able to be built in order to provide favorable working atmosphere for station staff and construct comfortable environment for consumers. Thus, it will make the Sinopec＇ s gas stations become beautiful scenery in city construction. Through the new image design and reconstruction cases of gas stations, it is convinced of that design, except with innovation awareness, still should take norm and standard as the criterion and continually modify design so that feasible, dependable and reliable gas station design can be made.