| 提升文化品位 争创品牌企业 |
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| 引用本文： | 王瑞清.提升文化品位 争创品牌企业[J].山西建筑,2009,35(10):207-208. |
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| 作者姓名： | 王瑞清 |
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| 作者单位： | 山西省第三建筑工程公司,山西太原,030024 |
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| 摘 要： | 阐述了企业文化的含义和构成，分析了企业文化与企业形象、企业竞争力、企业品牌文化之间的关系，指出企业品牌文化决定了企业的市场占有率和市场竞争力，旨在阐述施工企业如何创建适合自身特点的企业文化。
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| 关 键 词： | 企业文化 品牌文化 品牌企业 |
Improving cultural grade to establish brand enterprise |
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| WANG Rui-qing.Improving cultural grade to establish brand enterprise[J].Shanxi Architecture,2009,35(10):207-208. |
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| Authors: | WANG Rui-qing |
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| Affiliation: | WANG Rui-qing |
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| Abstract: | The meaning and composition of enterprise culture were explained,the relationship between enterprise culture,enterprise figure and enterprise competitive power,enterprise culture and enterprise brand culture were analyzed,and it pointed out that enterprise brand culture determined the market share of enterprise and market competitive power,to explain how to build enterprise culture adapting autologous characteristic of construction enterprise. |
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| Keywords: | enterprise culture brand culture brand enterprise |
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