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The Influence of Competitiveness on SMEs Internationalization Effectiveness. Online Versus Offline Business Networking |
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| Authors: | Elena-Mădălina Vătămănescu Andreia Gabriela Andrei Luminița Nicolescu Florina Pînzaru Alexandra Zbuchea |
| Affiliation: | 1. Faculty of Management, National University of Political Studies and Public Administration, Bucharest, Romaniamadalina.vatamanescu@facultateademanagement.ro;3. Research Department of Social Sciences and Humanities, Alexandru Ioan Cuza University of Ia?i, Ia?i, Romania;4. Faculty of International Business and Economics, Bucharest University of Economic Studies, Bucharest, Romania;5. Faculty of Management, National University of Political Studies and Public Administration, Bucharest, Romania |
| Abstract: | ABSTRACTThe article aims to analyze the importance of reinforcing the relational capital of the small- and medium-sized enterprises (SMEs) in the context of a globalized market. It elaborates on the influences of competitiveness on online versus offline business networking with a view to achieve effectiveness in the European steel pipe SMEs internationalization process. The results indicate that internationalization effectiveness is indirectly influenced by competitiveness, with online and offline networking mediating the relationship between the two variables. |
| Keywords: | Competiveness internationalization effectiveness offline and online business networking relational capital SMEs |