| CRM在保险行业的应用 |
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| 引用本文： | 何维基,王鹏. CRM在保险行业的应用[J]. 适用技术之窗, 2008, 0(1): 185-186 |
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| 作者姓名： | 何维基 王鹏 |
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| 作者单位： | 华东交通大学信息工程学院,江西南昌330013 |
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| 摘 要： | 入世后保险公司面临严峻挑战,如何认识客户关系管理（CRM）对保险公司经营管理的重要性并进行CRM的应用是一个重要研究课题。保险公司应用CRM有其内在必然性和现实必然性。本文尝试将数据挖掘技术应用到CRM系统中,并提出了保险业的客户价值数据挖掘模型,为保险公司开展数据挖掘提供参考。
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| 关 键 词： | 客户关系管理(CRM) 保险公司 数据挖掘 客户价值 |
the Application of CRM in Insurance Industry |
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| He Weiji,Wang Peng. the Application of CRM in Insurance Industry[J]. Science & Technology Plaza, 2008, 0(1): 185-186 |
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| Authors: | He Weiji Wang Peng |
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| Affiliation: | (School of Information Engineering, East China Jiaotong University, Jiangxi Nanchang 330013) |
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| Abstract: | After China entered into WTO,Chinese insurance companies confront great challenges from outside.How to recognize the important role that CRM plays in modern insurance companies’ management and put CRM into practice becomes an important research field.Meanwhile,Chinese Insurance companies use CRM has its instinct and reality reason.This paper,taking the insurance company as an example,is making an attempt to use data mining technology into CRM systems and proposes the data mining model which will be contributory when insurance companies adopt data mining. |
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| Keywords: | CRM Insurance Company Data Mining Customer Value |
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