| 做好工程市场营销 开拓工程建筑市场 |
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| 引用本文： | 史清利.做好工程市场营销 开拓工程建筑市场[J].山西建筑,2014(10):277-278. |
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| 作者姓名： | 史清利 |
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| 作者单位： | 中铁五局（集团）有限公司,贵州贵阳550003 |
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| 摘 要： | 结合工作经验,全面分析了做好工程市场营销、开拓工程建筑市场的策略,从投标准备、市场营销、竞争对手、研究市场等方面展开了论述,以增强企业的市场竞争力,实现企业发展壮大的目标。
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| 关 键 词： | 市场 竞争 企业 投标 |
On marketing in engineering market and extension of architectural market |
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| SHI Qing-li.On marketing in engineering market and extension of architectural market[J].Shanxi Architecture,2014(10):277-278. |
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| Authors: | SHI Qing-li |
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| Affiliation: | SHI Qing-li (China Railway Fifth Bureau (Group) Co. , Ltd, Guiyang 550003, China) |
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| Abstract: | Combining with the work experience, the paper has the full analysis of the strategies to enhance the engineering marketing and promote the engineering architectural market, and indicates from the bidding preparation, the marketing, the competitive counterpart, and studies on mar ket, so as to improve enterprises＇ market competition and realize the enterprises＇ development. |
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| Keywords: | market competition enterprises bidding |
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