| 移动通信客户价值提升策略研究及应用建议 |
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| 引用本文： | 胡文玉,马军. 移动通信客户价值提升策略研究及应用建议[J]. 信息通信技术, 2010, 4(4): 39-44 |
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| 作者姓名： | 胡文玉 马军 |
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| 作者单位： | 工业和信息化部电信研究院,北京,100083 |
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| 摘 要： | 依托客户价值提升理论,从移动通信客户价值测量指标体系模型出发,围绕用户在网时长和ARPU值两个关键要素,建立客户价值提升策略模型,从客户价值感知点的八个方面来延长在网时长和提升ARPU值。最后结合实际情况提出运营商提升客户价值的应用建议。
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| 关 键 词： | 移动通信 客户价值 提升策略 客户价值感知 |
Research and Application on Promotion Strategy of Customer Value of Mobile Communication |
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| Hu Wenyu,Ma Jun. Research and Application on Promotion Strategy of Customer Value of Mobile Communication[J]. Information and Communications Technologies, 2010, 4(4): 39-44 |
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| Authors: | Hu Wenyu Ma Jun |
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| Affiliation: | Hu Wenyu Ma Jun(Teiecommunlcation Planning Research Institute of MIIT P：R, Beijing 100083, China) |
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| Abstract: | This article expounds the promotion strategy model of customer value to extend the service time and boost ARPU around 8 points of the perceived customer value, relying on the theory of enhancing customer value and measurement model of customer value of mobile communication. Finally, the application suggestions of enhancing customer value is proposed based on the specific conditions of the telecommunication operator |
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| Keywords: | Mobile Communication Customer Value Promotion Strategy Customer Perceptions |
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