工业设计与产品语义学

阐述工业设计和产品语义学的概念,产品语义学是符号学的一部分并在工业设计中起到重要的作用,说明了人对形态和色彩的观察具有一定的规律,视觉上的舒适与和谐是设计中的重要因素。关于人对“视觉依赖”的认识与标准,有生理的因素、遗传的因素,但主要来自于后天环境创造的心理因素。设计中的“美”存在于人的精神世界,有社会的、文化的烙印。设计师着重研究人类认知的、心理的、社会的、文化的共同特点,对人造事物的美的根源不断发觉,才能创造出新的美。并如何将这一规律融于工业设计之中。

Industrial Design and Product Semantics

Product semantics is a part of semiology and plays an important role in the industrial design. There are some laws in the observation of the shapes and colors, and the visual harmony and comfortableness are important factors in the design. The criterion and understanding of "visual reliance" have physiological and genetic factors, but most of them come from the psychological influence of environment. The beauty of the design lies in human beings' mental world, including social and cultural factors. The designer should study the cognitive, social, psychological and cultural common characteristics of the human beings, continue searching the resource of beauty to create the new beauty, and work hard to apply these laws to the industrial design.