| Abstract: | Ss were required to write their opinions on alcohol before and after being read a piece favoring a conservative policy towards the sale of alcohol. Ss were differentially informed that the piece was a speech from a person of high social status (minister) or low status (anonymous). Half the Ss were asked to write their opinion as if they favored the sale of alcohol. The degree to which the source of the information, role playing, and degree of authoritarian aspect of S's personality affected the ultimate opinion was studied. Role playing was most effective in changing opinions held by authoritarian Ss, as was the source of the communication. Authoritarian Ss were distinguished by their capacity to remember data less accurately. From Psyc Abstracts 36:04:4GD25H. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
