大型会展的导向识别系统设计

近些年来会展行业蒸蒸日上，对会展导向识别系统及人才需求量的急剧上升引起了行业人士的广泛重视．功能明确的导向识别系统是国际化都市的标志，也是一个国家文明与发达的体现．通过国内外的资料比较，站在国际识别系统设计的视野之上，分别从图形、文字、色彩、造型、系统化、位置、光线、数字技术8个方面研究了导向识别系统．本研究对会展导向识别系统设计的健康发展有借鉴作用．

Design of Guiding Sign System for Large Scale Exhibitions

Recently the booming of the exhibition industry and the sharp rise in demand for the exhibition guide system and talent have aroused the extensive attention of enterprises. The guide system with the clear function is a symbol of an international metropolis. And it also marks a country＇s civilization and advancement. Through comparing the data at home and abroad, in light of the international logo design, this paper studied the guide system from the shape, text, color, modeling, systematization, location, light and digital technology 8 aspects. It should be able to contribute a little for the healthy development of the guide system design of the exhibition.