| Abstract: | Conducted 2 studies to examine how mood influences the attitudes formed by 72 undergraduates (Study 1) and 45 undergraduates (Study 2). After reading the Velten mood induction cards, Ss were presented with positive and negative belief statements about an unfamiliar attitude object. Measures of attitudes, statements recalled, and evaluations of statements were taken. In both studies, mood was shown to influence attitudes. Moreover, in Study 1, Ss evaluated both positive and negative statements in line with their mood. These results are consistent with the research of D. M. Mackie and L. T. Worth (see record 1989-31851-001) on the effects of positive mood on persuasion and suggest that negative mood may also operate to encourage the use of heuristic processing of information. No evidence was found for a mood-congruity effect in either study. (French abstract) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
