| 市场引力与企业产品结构优化 |
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| 引用本文： | 李占雷. 市场引力与企业产品结构优化[J]. 工业工程与管理, 2001, 6(5): 37-39 |
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| 作者姓名： | 李占雷 |
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| 作者单位： | 河北建筑科技学院经管系 |
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| 摘 要： | 依据经营环境的变动，适时进行产品的结构优化，是企业在市场竞争条件下的必然选择。对经营环境的市场引力与企业实力的组合作了分析，建立了产品市场引力与企业实力的评价指标体系，并通过实证分析，给出了产品结构优化的九象限评价法及其操作程序。
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| 关 键 词： | 市场引力 企业实力 产品结构优化 经营环境 企业管理 产品战略 九象限评价法 |
| 文章编号： | 1007-5429(2001)05-0037-03 |
| 修稿时间： | 2000-10-15 |
Market Attracti on and Optimization of Product Mix Struct ure |
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| LI Zhan-lei. Market Attracti on and Optimization of Product Mix Struct ure[J]. Industrial Engineering and Management, 2001, 6(5): 37-39 |
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| Authors: | LI Zhan-lei |
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| Abstract: | Optimizing structure of product mix timely according to chandges of the operating environment is the inexorable option in market competition. The combination of market attraction and the strength of enterpris- es in the operating environment is analyzed, and the evaluation index system of them set up. The Nine Quad- rant Evaluation Method and its operation program with specific examples is also suggested. |
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| Keywords: | market attraction strength of enterprise optimization of product mix structure |
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