| 现代企业文化的发展与CI的作用 |
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| 引用本文： | 康凯宁. 现代企业文化的发展与CI的作用[J]. 湖南有色金属, 1998, 0(3) |
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| 作者姓名： | 康凯宁 |
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| 作者单位： | 中国冶金进出口江西公司 |
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| 摘 要： | 十五大精神指出：“建立现代企业制度是我国国有企业改革的方向。”现代企业文化是这种制度建立与发展的重要环节，CI策划作为企业文化发展到一定阶段的产物，帮助企业在市场中定位，为企业树立形象，了解市场，渗透市场起到了关键性的作用．
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| 关 键 词： | 企业文化 企业管理 CI策划 CI识别系统 |
Development of CC and Action of CI |
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| Kang Kaining. Development of CC and Action of CI[J]. Hunan Nonferrous Metals, 1998, 0(3) |
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| Authors: | Kang Kaining |
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| Affiliation: | Jiangxi metalhrgy exit-aut branch comparty of China |
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| Abstract: | The spirt of the 15th PCMC points out the buikiling of the nowdays corporate regulations is the direct of teh reform of native corporate. CC is an important part of that.As a result of the elevelopment of CC. CI helps the corporate set np it's identity. wins in the market. |
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| Keywords: | Corparate culture Corporate manage Corporate identity Coporate identity systerm |
| 本文献已被 CNKI 等数据库收录！ |
