进入融媒时代新闻评论呈现的新态势

近年来,融媒时代的新闻评论在媒体人的积极探索与实践下,呈现出良性发展的新态势。主要呈现出3个方面的特征,即“功能项”的提升,新闻评论“风向标”功能的高扬、“定海神针”功能的强化和“助燃器”功能的发挥;“价值链”的延展,新闻评论价值在交流中竞现、在对流中拓展、在汇流中延伸;“新形象”的展现,具有“短平快”的速率、互动化的方式和接地气的话语。

New Trend of News Commentary in the Era of Media Convergence

In recent years,under the active exploration and practice of media people,news commentary in the era of media convergence shows a new trend of healthy development.It mainly presents the characteristics of three aspects:1.The enhancement of“function item”,the enhancement of the“weathervane”function of news commentary,the enhancement of the“anchor”function and the display of the“burner”function;2.The extension of“value chain”,the value of news commentary appears in communication,expands in convection and extends in convergence;3.The presentation of a“new image”.It has a“short,flat and fast”speed,interactive way and grounded discourse.