融媒体时代电视台编导发展战略研究

在当前信息全球化大背景下,融媒体时代的来临使得传统电视媒体功能单一性和发展模式滞后性逐渐体现,因此为确保电视台后续运维发展的高效性和稳定性,电视台编导专业人员必须结合融媒体特征制定合理的电视台发展战略,明确各分项落实重点才能使现今我国电视台逐渐形成可持续发展的模式。而融媒体所表现出的将传统视听媒体以及平面媒体等均可直接借助网络进行全方位内容传播特性,使得传统媒体与新媒体形成相互融合发展的形态,虽然近年来大部分电视台从节目制作、传播等方面逐渐体现出多功能性的融媒体特征,但综合来看大部分电视台在借助融媒体进行制播改革编导期间,无论是技术创新还是目标设置,都缺乏较为系统的战略指导方案支撑。因此做好融媒体时代电视台编导发展战略研究工作便显得极为必要。

Research on the Development Strategy of TV Editing and Directing in the Era of Media Convergence

Under the current background of information globalization,the coming of the era of media convergence has gradually reflected the single function and lagging development mode of traditional TV media.Therefore,in order to ensure the high efficiency and stability of the subsequent operation and maintenance development of TV stations,TV station editors and directors must formulate a reasonable development strategy based on the characteristics of integrated media,and have a clear focus of the implementation of each sub item so as to gradually form a sustainable development model.In recent years,most TV stations have gradually shown multi-functional media features in program production and communication,but in a comprehensive way,most TV stations are lack of systematic strategic guidelines both in technological innovation and target setting during reforming the TV production and broadcasting with the help of the integrated media.Therefore,it is quite necessary to do a good job in the research of the development strategy of TV stations in the era of media convergence.