情感理念在视觉传达设计中的运用

目的 探索视觉传达设计中的情感理念的表现方式。方法 视觉传达设计承载着信息传递、情感交互等功能，发展至今已然走进了社会生活的各个角落，成为一个热门领域。将视觉传达设计作为研究对象，从最基本的概念着手，引出其所遵循的基本原则，发现情感理念的融入和凸显对视觉传达设计的积极作用，并提出情感融入的诸多可能性，列举出趣味性、完整性、独特性等方面的价值表现，最后从设计形式和设计方法两个方面分别就两者的融合路径展开探讨，以期能够得出更加合理的融合应用方式。结论 情感层面的表现语言与当代人的内心需求相契合，是人们内心真实想法的形象表达，其与视觉传达设计的组合能够促成美妙新颖的视觉体验，令受众在细品之后获得妙趣体验。

The Application of Emotional Concept in Visual Communication Design

The paper aims to explore the expression way of emotional concept in visual communication design. Visual communication design, bearing the functions of information transmission and emotional interaction, has entered every corner of social life and become a hot field. Visual communication design as the research object, this paper starts from the basic concept, introduces the basic principles it follows, discovers the integration of emotional concept and highlights its positive role on visual communication design, proposes many possibilities of the emotion integration, enumerates the value performance of interestingness, integrity and uniqueness, and finally respectively from two aspects of design form and design method discusses the fusion of the two paths to draw a more reasonable way of integration application. The expression language at the emotional level is consistent with the inner needs of contemporary people, and it is the image expression of people''s true inner thoughts. The combination of the expression language and visual communication design can promote wonderful and novel visual experience, so that the audience can get interesting experience after tasting.