基于用户心理的趣味性包装设计探究

目的 提升产品包装设计对消费者的吸引力，进一步满足消费者对包装设计的精神需求，为产品包装的趣味性设计提供新的思路和方法。方法 用文献分析法对消费者的消费心理特征进行分析研究，深入了解用户对产品包装的新需求。以设计案例为切入点，概括趣味性包装设计的发展现状，总结包装设计的趋势，丰富包装设计方法。结论 在进行包装设计的过程中，设计师应该基于用户心理，结合不同的设计方法进行趣味性设计，如夸张、仿生、同构等手法，可以有助于提升产品包装设计的内涵与价值，让消费者产生情感共鸣，促使消费者产生购买兴趣，促进产品的销售。

Interesting Packaging Design Based on User Psychology

The paper aims to help the product stand out from many packaging designs with interesting packaging design, promote product sales, conform to user psychology, and further meet consumers'' spiritual needs for packaging design. The characteristics of consumer psychology are explored, and consumer psychology and some design cases are taken as the entry point to provide reference for interesting packaging design. In the process of packaging design, designers should use exaggerated methods for interesting design, bionic methods for interesting design, and isomorphic methods for interesting design based on user psychology. Designers should not only promote consumers to have purchase interest, but also carry out creative and interesting decorative design.