Social Presence as a Multi‐Dimensional Group Construct in 3D Virtual Environments

One of the key challenges of distributed teams is the lack of social presence resulting from multiple work locations. Virtual environments (VEs) have been viewed as a collaboration tool for distributed teams that can enhance social presence via shared collaboration space and avatars. We observed, recorded, and analyzed the VE meetings of a globally distributed team. Data were analyzed through quantitative and qualitative content analysis. Our findings show that in the meetings, social presence was a situational phenomenon that constantly varied in strength. Social presence occurred as either a subgroup or group phenomenon, which at times coexisted at both levels. In particular, 2 of the 3 subdimensions of social presence, psychological involvement and behavioral engagement, were observable in team interaction.