| 中小企业的CRM系统 |
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| 引用本文： | 屠建飞,王玲娜.中小企业的CRM系统[J].机床与液压,2004(4):180-182. |
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| 作者姓名： | 屠建飞 王玲娜 |
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| 作者单位： | 1. 宁波大学工学院,浙江,宁波,315211
2. 宁波韵升集团,浙江,宁波,315040 |
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| 基金项目： | 浙江省自然科学项基金项目 (编号 :5 0 10 12 )，宁波大学校科研基金 |
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| 摘 要： | 本文分析了中小企业对客户关系管理上的需求，提出中小企业同样需要CRM系统，并且在设计开发和实施中有一些与大中型企业不一样的特殊性；文中给出了一个可适合中小企业应用的CRM软件实例。
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| 关 键 词： | 中小企业 客户关系管理 CRM |
| 文章编号： | 1001-3881(2004)4-180-3 |
| 修稿时间： | 2003年2月1日 |
Customer Relationship Management for Small and Medium-sized Enterprise |
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| TU Jian-fei ,WANG Ling-na.Customer Relationship Management for Small and Medium-sized Enterprise[J].Machine Tool & Hydraulics,2004(4):180-182. |
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| Authors: | TU Jian-fei WANG Ling-na |
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| Affiliation: | TU Jian-fei 1,WANG Ling-na 2 |
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| Abstract: | Based on the analysis of the requirement of customer relationship management for small and medium-sized Enterprise, It is concluded that they all need CRM and there are many different things from the large-sized Enterprise. CRMSME as a sample system which has been used by a small and medium-sized enterprise is also presented. |
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| Keywords: | Small and medium-sized enterprise CRM Customer relationship management |
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