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本文从游客的感知动机与实际行为入手，分析了杭州市旅游吸引力系统组成与分级体系，以及游客实际特 征表现，并从旅游发展战略角度提出主题定位与形象策划、品牌创造与活动推广及制度创新等建议。

The Research on the Tourism Attraction, Tourists Behavior and Development Strategy for Hangzhou City

Aiming at the tourists' motivation and behavior, this paper analyses the tourism system structure, stratification of it and characteristic of actions in Hangzhou. For the tourism development strategy it points out the proposals, including explicit subject, image plan, brand formulation, activity promotion, system creation, and so on.