| 加强体系管理,规划品牌战略 |
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| 引用本文： | 李荣.加强体系管理,规划品牌战略[J].河北冶金,2011(1):59-60,47. |
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| 作者姓名： | 李荣 |
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| 作者单位： | 河北钢铁集团,宣化钢铁公司,河北,宣化,075100 |
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| 摘 要： | 宣钢通过加强体系管理建设,夯实基础管理工作,建立健全体系机制,在体系认证和产品认证的基础上,规划企业的品牌战略,进一步增强企业的核心竞争力,为把宣钢建设成为＂国内领先、国际一流＂的精品长材基地奠定了坚实基础。
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| 关 键 词： | 体系 管理 品牌 战略 |
STRENGTHEN SYSTEM MANAGEMENT PROGRAMME BRAND-NAME STRATEGY |
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| Li Rong.STRENGTHEN SYSTEM MANAGEMENT PROGRAMME BRAND-NAME STRATEGY[J].Hebei Metallurgy,2011(1):59-60,47. |
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| Authors: | Li Rong |
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| Affiliation: | Li Rong(Xuanhua Iron and Steel Company,Hebei Iron and Steel Group Company,Xuanhua,Hebei,075100) |
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| Abstract: | We strengthen system management construction,ram the basic work,and build a perfect system mechanism.And based on system authentication and products authentication we program our business’s brand-name strategy,enhance our core competitive power,and lay a solid foundation for constructing Xuan Steel as a base for fine long steel products stated as "leading at home and first class abroad". |
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| Keywords: | system management brand-name strategy |
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