| 动漫形象的符号化语言 |
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| 引用本文： | 刘平云.动漫形象的符号化语言[J].数码设计:surface,2014(12):82-84. |
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| 作者姓名： | 刘平云 |
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| 作者单位： | 广州美术学院视觉艺术设计学院,广州510260 |
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| 基金项目： | 广州美术学院校级课题项目批准号：12XJA023 |
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| 摘 要： | 从符号学的角度对动漫形象进行研究在国内尚属新鲜课题。文章围绕动漫形象的符号生产与传播，从动漫形象的符号文化、符号传播、符号产业三个方面进行尝试性分析，以探索中国动漫文化理论研究新方法，为动漫产业的发展提供新思路。
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| 关 键 词： | 动漫形象 符号学 符号传播 动漫产业 |
Semiotic Language of Cartoon Image |
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| Authors: | LIU Ping-yun |
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| Affiliation: | LIU Ping-yun ( School of Visual Arts Design Guangzhou Academy of Fine Arts, Guangzhou 510260,China ) |
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| Abstract: | It＇ s fresh to conduct a research about cartoon image from the perspective of semiotics in China. The paper conducts a tentative analysis from the following three aspects： the symbolic culture of cartoon image, symbolic communication and symbolic industry, which centers on the symbolic production and communication of cartoon image, The paper aims at exploring new research method of Chinese cartoon culture and offers new ideas for the development of cartoon industry. |
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| Keywords: | cartoon image semiotics symbolic communication cartoon industry |
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