关于标志扁平化设计的一些思考

＂扁平化＂成为热门话题源于Windows81以及苹果ios72系统的推出。尽管它自诞生以来备受争议,但依然掀起了各个设计领域纷纷效仿的热潮,包括网页设计、交互设计领域,甚至波及到了标志设计、包装设计、招贴设计等众多平面设计领域。一个新风尚的出现,必定带来盲从的负影响。文章将以标志设计为切入点,从符号学、美学的角度把握标志艺术的本质,探讨如何平衡扁平化和拟物化设计,为实际的标志设计提供参考。

Some Thoughts about the Design of Flat Logo

＂Flat＂ has become a hot topic due to the publication of Windows8 and Apple ios7 system. Although it has been co ntroversial since its birth, it still set off an eager imitative craze in various design areas. The areas include design, inte ractive design, even spread to many graphic design areas, such as logo design, packaging design and poster desig n. As we know, the emergence of a new trend will bring the negative impact of blind obedience. So this article will set logo design as a starting point to grasp the essence of art from the perspective of semiotics and aesthetics. At the s ame time, this article will explore the balance of Flat Design and Skeuomorph Design to provide a reference for the a ctual logo design.