用户认知在产品识别中的重要作用

随着时代发展，企业的竞争也越来越激烈，由此则带来了各种品牌的模仿热、相似化。越来越多的企业需要运用产品识别（PI）来帮助企业建立品牌识别。文童将先对产品识别的建立过程进行探讨，进而通过产品识别中的识别要素的建立以及相应的产品识别要素策略去探索用户的认知在产品识别中重要作用。最后，对基于用户认知的产品识别的初步探索进行小结。

User Cognition in the Product Identification

With the development of era, the enterprise competition is becoming more and more sharp, which has brought hot imitation and similarity of various brands .In this situation, more and more enterprises need to use the Product identity （PI） to help them build brand recognition. This article first discusses the establishment of the Product Identity process, and then through the establishment of recognition elements of Product Identity and corresponding factors of Product Identity strategy to explore the user＇s cognitive important role in the product identification .Finally, the preliminary exploration of the product recognition based on user cognition to carry on the summary.