| 从《变形金刚》探寻数字电影商业扩展 |
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| 引用本文： | 吴海彪. 从《变形金刚》探寻数字电影商业扩展[J]. 数码设计:surface, 2014, 0(6): 83-85 |
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| 作者姓名： | 吴海彪 |
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| 作者单位： | 梧州学院,广西梧州543002 |
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| 摘 要： | 随着媒体数字化技术发展,带动媒体产品增值经济快速发展。文章以《变形金刚》为例。探寻数字电影商业扩展,从电影开发市场的营销策略,从产业特征、市场环境、营销策略为研究视角,探寻《变形金刚》的商业成功之道。
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| 关 键 词： | 数字电影 商业 变形金刚 |
Search for Digital Movie Business Extension from the Transformers |
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| WU Hai-biao. Search for Digital Movie Business Extension from the Transformers[J]. surface, 2014, 0(6): 83-85 |
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| Authors: | WU Hai-biao |
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| Affiliation: | WU Hai-biao ( Wuzhou University, Wuzhou 543002, China ) |
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| Abstract: | With the development of digital media technology, the rapid development of media products value-added economy. In this paper ＂Transformers＂ as an example, to explore the digital movie commercial expansion from the movie development, marketing strategy, from the industrial characteristics, market environment, marketing strategy as the research angle of view, explore the ＂commercial success＂ of the Transformers. |
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| Keywords: | digital movie business transformers |
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