| 21世纪审美变迁下的平面广告创意探析 |
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| 引用本文： | 陈莉莉. 21世纪审美变迁下的平面广告创意探析[J]. 数码设计:surface, 2014, 0(12): 45-47 |
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| 作者姓名： | 陈莉莉 |
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| 作者单位： | 南京财经大学艺术设计学院,南京210046 |
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| 基金项目： | 南京财经大学科研基金项目资助项目编号：C0926 |
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| 摘 要： | 当人类社会跨入20一世纪,受互联网发展和后现代思潮影响,大众审美表现出全球一致化和世俗感官化的趋势。今天的审美新环境对于平面广告创意提出了新的挑战。近年来,“调侃经典”、数码“超现实主义”、文化“混搭”和逆向思维等创意形式成为平面广告创意中的新亮点。
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| 关 键 词： | 审美变迁 调侃经典 数码“超现实主义” |
An Analysis of Print Advertising Creative Affected by Changing Aesthetic Standard of the 21st Century |
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| CHEN Li-li. An Analysis of Print Advertising Creative Affected by Changing Aesthetic Standard of the 21st Century[J]. surface, 2014, 0(12): 45-47 |
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| Authors: | CHEN Li-li |
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| Affiliation: | CHEN Li-li (School of Artistic Designing of Nanjing University of Finance and Economics, Nanjing 210046, China) |
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| Abstract: | As human society enters 21st century, popular aesthetic standard that was influenced by internet and postmodernism shows global harmonization and sensory secularization. Today, print advertising creative is facing new challenge in the new aesthetic environment. In recent years, creative methods just like＂ make jokes with classic＂, digitization of＂ surrealism＂, ＂Mix and Match＂ different cultures, and reverse thinking often be used in print advertising creative. |
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| Keywords: | changing aesthetic standard make jokes with classic digitization of surrealism |
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