当代广告文化多元性的表现形式与应对策略

在信息时代发展的过程中,广告作为一种较为独特的信息传播形式,也有着较久远的历史。社会生产力和文化相互结合促使了广告文化形成和发展,不同地区的经济水平、地域环境、民族传统、风俗习惯、宗教信仰的多元化赋予广告文化新的内涵,从特征和表现形式上呈现出显著的多元性。文章从当代广告符号元素背后蕴含的文化入手,呈现多元化特征,着重论述了广告文化多元性的表现形式,即时空多元性及性质多元性,旨在为当代广告人应对广告文化多元性提供应对策略和有益的指导。

Contemporary Advertising Form of Cultural Diversity and Coping Strategies

Advertising has a long history, in the history of information communication of advertising culture as the social productive forces and social and cultural product of the age, the essence, connotation, also has a long history. Economic level, geographical environment, the diversity of national tradition, customs, religious beliefs give new advertising culture connotation, characteristics and performance forms from present a significant diversity. This article from the culture of modern advertising symbol element contains, has diversified characteristics, emphatically discusses the advertising form of cultural diversity, namely space-time diversity, diversity and nature of contemporary advertising people deal with cultural diversity AD is dedicated to provide you with coping strategies and helpful guidance.